If you are trying to solve someone’s problem with your big picture for life, then your brand is the way you link your vision to what your ideal client is struggling with.
It can be having enough time for your future kids or the freedom to live and work from anywhere. This dream is your “why,” and it gives your life direction. But most people don’t even let themselves dream that big because they can’t see how their current job could ever make it happen.
So, to find that niche for your content strategy, you show the connection. Share with them what freedom looks like with time, location, and money. And that is what brings them solutions to their problems.
In this another Diamond Life Mentor Uncut episode, Balazs W Kardos shares a clip from his previous Accelerator call to answer questions about choosing a niche to craft your story, as he just concluded the Global Convention over the weekend.
Balazs wants you to start by having clarity on what you want. That will be your core reason and connection to your content strategy and target audience. Then, directly address the opposite – the pain you want to avoid. You want to be in control. You want to choose how you spend your days, to decide, “You know what? Today, I want to do something different.”
Your content and ads should directly address this connection. Your niche goes beyond just who you are; your brand serves as the link between your aspirations and your clients’ struggles. As a result, you should focus on breaking free from the typical work schedule or gaining more quality time with your family to represent that.
Lastly, Balazs recommends allocating 80% of your ad budget to what works best and 20% to exploring new ideas. As you grow as a leader and business owner, keep testing different approaches to adapt and find what works for you.
“The pain is the piece that brings it all over here. You describe what you want, and then you transition from that to what you don’t want. You have to choose a primary emotional driver that is the most important to you right now as key for your content strategy.” – Balazs W Kardos
Listen to this episode to understand your audience’s biggest frustrations and link them directly to your vision of freedom as you define your niche.
Key Diamond Nuggets In This Episode:
- Why is it important to determine your “Why” to drive success?
- How can you escape time prison to gain time freedom?
- Why should you address your pain points in your content?
- Why is your niche not your identity?
- How can you connect your brand with your ideal client’s pain?
- How can you test and budget your ad strategy?
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