Remember that in network marketing, you are in business to help people, to offer a solution. But sometimes, it feels like talking and talking, and your message is not landing.
Why? If you were your customer and considering a purchase, you would not focus on the small details of its manufacturing. Instead, you want to know how it can solve your problems and improve your life, right? That is the key difference between offering product features and benefits.
In this Diamond Life Mentor Uncut episode, Balazs W Kardos shares a clip from his community as he answers questions about lead generation and conversion.
He wants to show that, for example, when teaching freedom or a new business, you should start shifting your energy to these benefits to share them. Feel that and the results you experience living that freedom every day. Then focus on these outcomes, not just the parts of your product or service.
Next, utilize your prospects’ time effectively during your 45-minute masterclass by asking thought-provoking questions. Take all the things they shared with you – their worries, their goals, why they want more money or more time. Ask them: “When was the last time you invested just 45 minutes in something that could completely change your life, giving you the time, freedom, and all the things you deeply want, while also helping you avoid the things you don’t want in the next five to ten years?”
This experience gives them a fresh perspective because it changes their way of thinking and helps them set a new direction for their future.
So, before you even think about “pitching” anything, you should understand what they truly need. You can pre-frame your content by highlighting the benefits and outcomes people will get, not just the details of your product. For example, instead of saying “our product has X feature,” say “with our product, you’ll feel Y, and you’ll achieve Z.”
“There’s usually a healthy mix of fear, skepticism, doubt, and excitement, right? We’re all human. There’s nothing wrong with that. So when we can tap into this and share something along the lines of, look, I remember when I first came across this too, and I wasn’t sure if this was going to be for me, but I truly don’t know where I would be today if I would have made some sort of excuse and not watch that information.” – Balazs W Kardos
Listen to this episode to shift your energy and focus on outcomes, ask the right questions, pre-frame your message, and turn your 45-minute masterclass into something that converts and changes lives.
Key Diamond Nuggets In This Episode:
- How can you transform your leads within a 45-minute masterclass?
- How can you discover your prospects’ pain points and desires during an initial conversation?
- How can you pre-frame your content to highlight its benefits more?
- What questions should you ask your leads before pitching?
- Why should you focus on outcomes, rather than features?
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Connect with Balazs W Kardos:
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