As humans, we don’t connect over the specific details of a story. We connect over the feelings behind them. That includes disappointment, joy, struggle, or success.
That is why sharing your experiences makes people feel seen and heard. In your content, when you share, “I have the same worries. I feel this too.” That allows you to engage more. That vulnerability gains their trust and shows that you have a solution to their pain points.
In this Diamond Life Mentor Uncut episode, Balazs W Kardos is back with another Accelerator call to share why your life makes the best content to relate to your audience.
You will hear powerful insights and motivation around:
- Embracing emotions
- Leading through challenges in network marketing
- Repurposing content when creating digital assets
- Engaging with any demographic
- Building relationships through content
- Facing rejections in content creation
Balazs’ strategy is to show up, not overthink, and make content happen. You don’t need fancy editing or complex equipment. He wants you to have a simple system to turn your thoughts and life story into something that helps people:
- Document your daily routine.
- Use ChatGPT to create content pillars from your day-to-day activities as a leader and business owner.
- Set up the simplest equipment you have for photo, video, and audio, and choose a location with good lighting and less noise.
- Build authority by sharing lessons from the challenges you faced.
- Share tips assuming your audience knows nothing about you and what you do.
Creating ads for your business also follows this principle. It remains relatable because this approach gets you closer to your sales pipeline.
Lastly, stop waiting for people to comment. You must actively look for the people you want to work with. Send them a message and address their problems.
“Go look for them. Let them know that you’re online and want to be friends. Take that offensive approach. I’m coming for you, not waiting for you to come to me.” – Balazs W Kardos
Catch this episode to build a business that reflects your life as the content that changes people’s lives.
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