You have probably heard the saying, “People buy from people.” But what does that mean? That means it does not matter if your team is small, big, or has impressive sales figures.
Connecting with your audience on a deeper level is more important.
The goal of building a loyal following is to inspire people to believe in themselves and their potential. But it should not stay on the inspiration level only.
As the leader, you bridge the gap between inspiration and authority. Let them know that you understand their struggles and have solutions for them. When you share both your wins and challenges, you create a sense of authenticity and relatability.
Balazs W Kardos shares another Diamond Life Mentor Uncut episode to discuss team building. He wants you to motivate others through your vulnerability as you admit your doubts and mistakes when you start the business. This honesty makes them feel seen and understood.
They’ll trust your guidance because your success happened as you’ve walked in their shoes and learned the hard way. And then give them the value/solutions from there. That’s how they’ll keep taking action and replicating your process.
“People don’t want to hear about how hard your life is without the inspiring second half of the story.” – Balazs W Kardos
Do not miss this episode to learn the art of recruitment by focusing on inspiration, authenticity, and community as you create a lasting impact beyond sales.
Key Diamond Nuggets In This Episode:
- How can you bridge the gap between inspiring others and being an authority?
- Why is being vulnerable and connecting with your audience crucial in content creation?
- How can you inspire others toward personal growth and purpose?
- How can you build an audience by sharing your story?
- Why should you not just focus on sales when growing your team?
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