Overthinking is the number one enemy when leading effectively and creating powerful content. With all the information and training available within the network marketing business, it’s easy to become overwhelmed.

But when you start with what comes naturally, the process feels less like a chore and more like an extension of yourself. And that is how you build an authentic brand.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos answers a question from his community about analysis paralysis and ad spend strategy. As one of his members enjoys doing ads, he says that it is a perfect way to consistently apply what she knows and work with others who do the same.

Instead of trying to be perfect from day one, he wants you to approach ads like a controlled experiment. Start with a small, manageable budget by reinvesting a portion of your sales into the ad spend.

Balazs also emphasizes that ads are only as effective as the content and brand they point to. Your goal is to attract people who are a natural fit for you and your business. Define your brand voice and set expectations about your ideal team members so your ads not only show the product you’re selling, but also who you are.

“You’re going to pick a percentage of your commission that you generate from a direct sale that you will reinvest back into your ads. Depending on your financial situation, 10%, 20%, 50%, I would even say 50% would be smart, because you’ll scale faster.” – Balazs W Kardos

Listen to this episode to focus on your strengths, master the fundamentals of ads, and grow from $300 to $10k through a strategic blueprint.

Key Diamond Nuggets In This Episode:

• How can you prevent analysis paralysis as a leader and content creator?
• Why are context and personal alignment relevant to running a business?
• How can you master ads with a strategic ad spend?
• Why build a team of like-minded individuals?
• How can you reinvest in ads?
• What is the role of content and branding in your ad results?

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As an entrepreneur, it’s normal to see how money comes and goes into your account. And when the amount becomes larger than usual, it feels strange, maybe even a little scary. That feeling is your “financial thermostat” or your comfort zone in money.

Let us say that the number is around $10,000, but when your account dips below that, you panic and work hard to get it back up. When it rises above it, you get nervous and start spending to bring it back down to a “safe” level. You feel like you have to get rid of the extra money, so you don’t. This pattern stops you from ever building wealth.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos is back with his Blueprint clients to answer a question about investing finances and creating generational wealth. His first tip is to adjust your financial thermostat. You need to get comfortable with a higher number, then invest the rest. Instead of your money just sitting in a bank, get an insurance policy. Transfer your savings into life insurance policies and overpay their premiums.

For example, you might put in $40,000 a year. This money grows with interest, uninterrupted. When you need a large sum for something like a home, a car, or even taxes, you borrow against the policy. Your original $40,000 is still in the policy growing, and you use the borrowed money to pay your expenses.

Balazs also wants you to be aware of your internet marketing and online advertising numbers. You need to know your cost per lead, cost per sale, return on ad spend (ROAS), and customer lifetime value, even if you’re outsourcing to an ad agency.

If you spend $3 for each lead and it takes 900 leads to make one sale, your cost per sale amounts to $900. If that sale earns you $6,000, you can see that you have a substantial return on your investment. Additionally, the customer lifetime value, which represents the total revenue generated from an individual customer throughout their journey with your business, should be much higher than your initial commission.

Finally, it’s important to have accountants who can help you manage your finances as you open up life insurance policies for your children as soon as they are born. By consistently contributing a set amount each year, they can reap the rewards from a very early age. This strategy builds generational wealth.

“$20,000 might be your zero, and this is going to feel uncomfortable, but at the same time, it’s going to give you peace of mind. That’s the reason you want to increase this zero over time, because when an opportunity comes up, you know you’ll get some money together.” – Balazs W Kardos

Catch this episode to take control of your money by adjusting your financial thermostat, investing your money strategically, knowing your numbers, and having a professional team with you.

Key Diamond Nuggets In This Episode:

• What are the common financial struggles of successful entrepreneurs when spending money?
• How can you leverage insurance policies to create generational wealth?
• What does it mean by a financial thermostat?
• Why should you learn about return on ad spend, cost per acquisition, cost per lead, and lifetime customer value?
• What books should you read about earning money?
• How can you set financial goals and structure wealth?

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It’s not too late to build your dream business after the age of 50. Many people even find it’s the perfect time. Think about your life experiences, wisdom, skills, and memories that contributed to your growth.

However, with your dream business, there can still be challenges and “first times,” especially when creating content that is suitable for all ages. You’ll share how you used to be clumsy, and now look at what you can do! That’s powerful. Your everyday life and what you learn are amazing stories for your business.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos answers a question from his community about thriving in a high-ticket network marketing business even after 50.

Often, by this age, your responsibilities might have shifted. Your kids might be grown, and daily childcare duties are behind you. Balazs wants you to use this opportunity to recall what it was like when you learned something new and became great at it. Document your journey as you do it all over again. 

Showing that makes you real and relatable. You can teach others and connect the dots. You are not too old to learn new tricks on social media marketing, ads, and AI.

Finally, focus on the habits you are building now and trust the process, even if the steps seem simple. Engage in the training, do the work, and share what you learn.

“You’re gonna get the people responding to these stories and be like, I’ve been thinking about learning yoga too, but it wasn’t until I saw you fall over in your video because your balance sucks, that gave me permission to try.” – Balazs W Kardos

Catch this episode to make that dream business in mind happen even after 50 by creating powerful content and following the process that successful people do.

Key Diamond Nuggets In This Episode:

• How can you leverage your daily routine to create powerful content?
• How can you build connections with followers within and outside your age range?
• How can you achieve your dreams in high-ticket network marketing after 50?
• Why should you document your life as an entrepreneur?
• Why should you show your challenges in your content?

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Authenticity means being your true self, showing up as who you truly are rather than trying to be someone you’re not. It is when you do not need to make things perfect and hide your messy side for the formal one.

As a result, you create content that is truly relatable and valuable for your audience because they connect with you on a deeper level. They know that you understand their ups and downs, too.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos goes on a call with his Blueprint clients to answer questions about authenticity in leadership. He mentions that being in the high-ticket network marketing business and freedom lifestyle allows him to fulfill various roles in both his business and personal life, whether as a professional, a parent, or a husband.

He can dress in everything from t-shirts and slippers to a suit and tie, depending on the occasion. Each role calls for a different version of himself, and all these appearances are part of who he is.

Now, as you embrace imperfection in your content, you also define and communicate your brand voice with your team and audience. It helps your team members feel more independent because they have an authentic person leading them, not just a perfect image.

“If you happen to have a message to share and you’re getting ready with a towel on your head in the bathroom, then just do it. Then you don’t have to wait until you have your hair blow-dried, is what I’m getting at.” – Balazs W Kardos

Listen to this episode to practice embracing your authentic self and watch how easy it is to show up, create content, and inspire your team members to perform further.

Key Diamond Nuggets In This Episode:

• How can you be authentic by showing your casual and professional personalities?
• How can you create relatable and valuable content?
• How can you define your brand voice in your business journey?
• What makes your team foster independence and personal growth?
• Why should you lean into the contrasts of life experiences for your audience?

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Remember that in network marketing, you are in business to help people, to offer a solution. But sometimes, it feels like talking and talking, and your message is not landing.

Why? If you were your customer and considering a purchase, you would not focus on the small details of its manufacturing. Instead, you want to know how it can solve your problems and improve your life, right? That is the key difference between offering product features and benefits.

In this Diamond Life Mentor Uncut episode, Balazs W Kardos shares a clip from his community as he answers questions about lead generation and conversion.

He wants to show that, for example, when teaching freedom or a new business, you should start shifting your energy to these benefits to share them. Feel that and the results you experience living that freedom every day. Then focus on these outcomes, not just the parts of your product or service.

Next, utilize your prospects’ time effectively during your 45-minute masterclass by asking thought-provoking questions. Take all the things they shared with you – their worries, their goals, why they want more money or more time. Ask them: “When was the last time you invested just 45 minutes in something that could completely change your life, giving you the time, freedom, and all the things you deeply want, while also helping you avoid the things you don’t want in the next five to ten years?”

This experience gives them a fresh perspective because it changes their way of thinking and helps them set a new direction for their future.

So, before you even think about “pitching” anything, you should understand what they truly need. You can pre-frame your content by highlighting the benefits and outcomes people will get, not just the details of your product. For example, instead of saying “our product has X feature,” say “with our product, you’ll feel Y, and you’ll achieve Z.”

“There’s usually a healthy mix of fear, skepticism, doubt, and excitement, right? We’re all human. There’s nothing wrong with that. So when we can tap into this and share something along the lines of, look, I remember when I first came across this too, and I wasn’t sure if this was going to be for me, but I truly don’t know where I would be today if I would have made some sort of excuse and not watch that information.” – Balazs W Kardos

Listen to this episode to shift your energy and focus on outcomes, ask the right questions, pre-frame your message, and turn your 45-minute masterclass into something that converts and changes lives.

Key Diamond Nuggets In This Episode:

• How can you transform your leads within a 45-minute masterclass?
• How can you discover your prospects’ pain points and desires during an initial conversation?
• How can you pre-frame your content to highlight its benefits more?
• What questions should you ask your leads before pitching?
• Why should you focus on outcomes, rather than features?

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You’ve given your team the solution, but they’re not using it. They bought in, they started, but then life kept happening, just as it always does. So, you might feel responsible, like you’re failing them. What should you do?

You have to sell your existing team on why they should continue to show up. This business, this solution, cannot be just a “side hustle” if they want real change. It needs to be a priority.

Now is your chance to coach them indirectly, without having a direct, one-on-one conversation. Your team is watching your public social media content. They see your posts, your stories, your videos.

You don’t have to pretend everything is perfect in your own life. It’s often more powerful to show up messy, to admit that life can be tough, but that you still have the solution.

People relate to realness. If you try to pretend everything is always smooth, it creates a disconnect. Your team members are likely facing similar struggles, and when you share your journey, even the challenges, it builds trust and makes them feel understood.

In another Diamond Life Mentor Uncut episode, Balazs W Kardos shares a clip from his Blueprint client call to answer more questions about leadership. Balazs believes that it is about reminding your team of their reason and creating a supportive community where everyone feels like they’re in it together, working towards a common goal.

Aside from creating relatable content, he encourages the use of group coaching calls to provide mutual support, as these calls are an excellent way to re-engage your current team and share success stories from the community. When members witness the success of others and hear motivating messages they can relate to, it inspires them to recommit to their transformation.

“You can show up messy. You can show up like life is kicking you hard right now and still have a solution. Does that make sense? So this is the gap.” – Balazs W Kardos

Listen to this episode to stop taking on all the blame for your team’s performance, use your content to realign them with their goals, communicate authentically, and inspire them to apply the solution you’ve always provided.

Key Diamond Nuggets In This Episode:

• How can you communicate authentically as a leader to create a supportive community?
• How can you encourage your team to prioritize their business?
• How can you best leverage group coaching calls to support each other?
• Why should you always re-evaluate priorities and focus on solutions?
• What positive reinforcement can you implement with your team?

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Connect with Balazs W Kardos:

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